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"Chappell & Co. beg leave to acquaint the nobility and gentry that they have taken the extensive premises lately occupied by Moulding & Co., 124 New Bond Street, and have laid in a complete assortment of music of the best authors, ancient and modern, as well as a variety of instruments, consisting of Grand and Square Pianofortes and Harps for sale or hire."
Morning Chronicle Jan 23 1811
Chappell of Bond Street can trace its origins as far back as 1811 and throughout its history has made a significant contribution to the musical life of the United Kingdom.
The involvement of Yamaha, the world’s largest manufacturer of musical instruments, began as far back as 1980, when the Chappell retail store in Bond Street was taken over by Kemble & Co. Ltd. (who, in addition to being a major UK piano manufacturer at the time, were also a partner with Yamaha for selling Yamaha musical instruments here in the UK). The Chappell of Bond Street business is now a direct part of the Yamaha Group.
In November 2006, Chappell of Bond Street relocated from its home of 195 years in Bond Street to the historic Grade II listed Novello building at 152-160 Wardour Street, in the heart of Soho. Now spread over three floors of inspiring retail space, the new location incorporates the Yamaha Music London Store, housing one of the most extensive collections of Yamaha musical instruments and instrumental accessories, along with a huge selection of printed music, collectively functioning as Yamaha’s national showcase store.