Home > About Us > News & Events > 2009/03/02 - Press Release: Introducing The Lost Loft
Founded in 1811, and recently relocated to stunning new premises in the heart of London’s West End, Chappell of Bond Street is one of the UK’s leading musical instrument and printed music retailers, stocking everything from concert grand pianos to recorders and boutique guitars.
Complementing their in-store business and successful chappellofbondstreet.co.uk e-commerce operation, Chappell’s have launched an all new website, The Lost Loft, to offer a line of fashion driven, hot-property accessories.
Carrying the UK’s biggest range of Dickies guitar straps and gigbags alongside a hand-selected group of boutique effects, guitars and accessories, The Lost Loft gives customers a single-stop place for the coolest guitar shopping on the web.
Chappell’s Musical Instrument Manager Finian Day-Lewis comments:
“We see The Lost Loft as an opportunity to showcase handpicked ‘items of distinction’ from our wider stock. The Loft’s the room where our coolest stuff gets locked away – a sort of ‘invite-only’ window into what we see as the very best gear on the market. It’s run in a much more hands-on way than most ecommerce sites so we can be really picky, personal and subjective about what makes it in. There are lots of great products available in store or on our main site, but if you want to know what we think is the coolest of the cool, just look in The Loft”