Managing Your Band - 5th Edition

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Managing Your Band - 5th Edition
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One of the most comprehensive books available covering entrepreneurship, branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies.

This latest edition includes the intricacies of 360 deals and new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product.

Also features an expanded chapter on business management, new artistmanager court cases, and updated industry website listings.


Product IDCOBS012934090
Composer/Artist/Author Stephen Marcone
Publisher Hal Leonard
Publisher Ref No HL00333079
Language Eng
Media Textbook
No of Pages358

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